Athleisure for Wellbeing
"I define sport well beyond the idea of performance that is sometimes attributed to it. It is above all an essential tool to make my life balance healthier and more positive. Its benefits for me are multiple, it is a real way to develop and channel one's ideas, to boost one's self-confidence, to take a step back from the tumult of everyday life and to refocus on the essentials. I wish everyone to find their sports routine and the benefits it can bring them. The values of sport are numerous and they must above all be applied to oneself and to one's body: respect oneself, tolerate oneself, listen to oneself. In a sentence, take care of oneself through one's physical and mental well-being, over the long term."
Vincent GODBERT
Founder and CEO of JOG & JIM
Our signature
Our brand name JOG & JIM, pronounced “Jog et Jim” or “Jog and Jim” was born from the desire to represent two universally accessible and appreciated sports: jogging and gym. These activities, suitable for everyone, from amateurs to high-level athletes, embody a mix of endurance, creativity and athletic aesthetics. The personification of our name reinforces the idea of sharing and camaraderie in sport.
The cursive form and elaborate loops of our logo letters evoke a vintage aesthetic. This design is our brand signature and reflects the stylistic positioning influenced by athletic sportswear from the 80s and 90s.
JOG & JIM embodies an active and fulfilling lifestyle, where performance and well-being come together harmoniously.
Move First , Everything Else Follows
We believe that regular physical activity is the foundation of a fulfilling life, thanks in particular to the powers of endorphins secreted during exercise. These natural boosters help us feel good, reduce stress and improve our mood. Each movement you make releases these hormones, creating a feeling of well-being and balance. Their regular release through physical exercise helps maintain an overall balance between body and mind. This is how as soon as you get moving, you activate this positive dynamic.
Imagined in Roubaix
We are honored to continue the legacy of Roubaix, an iconic city in the North of France steeped in the rich history of the textile industry. It is on this fertile ground that JOG & JIM was born. Today, our garments are made between Roubaix and Porto (Portugal), a country renowned for its textile excellence.
Our offices are nestled in the heart of former spinning mills, transformed into a vibrant hub of startups and businesses. Committed to reindustrialization initiatives, we strive to revitalize the Roubaix textile industry and are proud to actively participate in this renaissance.
Our approach
We create premium eco-friendly sportswear. We firmly reject the use of synthetic materials derived from petrochemicals, such as polyester and recycled polyester. Our collections are exclusively made from natural and bio-sourced materials such as Tencel™, Modal™ and GOTS-certified Organic Cotton. All our clothing is locally manufactured in Europe, guaranteeing not only quality but also compliance with the highest ethical standards. We constantly work to offer comfortable and suitable products for all, while cultivating a community of athletes who share a common passion for well-being and sustainability.
